鏈湡鍒嗕韩鐨勫澶栫數鍟嗙煡璇嗘槸浜氶┈閫?FBA 閰嶉€佽垂鐨勬敹璐规爣鍑嗘槸浠€涔堬紝浜氶┈閫?FBA锛團ulfillment by Amazon锛夋槸涓€椤归潪甯稿彈娆㈣繋鐨勬湇鍔★紝瀹冨厑璁稿晢瀹舵妸搴撳瓨閫佸埌浜氶┈閫婁粨搴擄紝鐒跺悗鐢变簹椹€婂鐞嗚鍗曘€佸寘瑁呭拰閰嶉€併€備絾鏄紝濡傛灉浣犳兂浣跨敤 FBA锛屼綘闇€瑕佷簡瑙ｈ鏈嶅姟鐨勬垚鏈紝鍏朵腑鏈€澶х殑鎴愭湰鏄厤閫佽垂銆?/p>
浜氶┈閫?FBA 閰嶉€佽垂鐨勫熀鏈瀯鎴愭槸涓ょ锛氬瓨鍌ㄨ垂鍜岄厤閫佽垂銆傚瓨鍌ㄨ垂鏄寚鎶婂晢鍝佸瓨鍌ㄥ湪浜氶┈閫婁粨搴撴墍闇€鏀粯鐨勮垂鐢紝瀹冩牴鎹瘡鍗曚綅浜у搧鐨勫ぇ灏忓拰閲嶉噺璁＄畻锛屾寜姣忔湀璁＄畻銆傝€岄厤閫佽垂鏄寚浜氶┈閫婂鐞嗚鍗曘€佸寘瑁呭晢鍝佸拰閰嶉€佸晢鍝佺殑璐圭敤锛屽畠鏍规嵁姣忎釜鍙戣揣鍗曚腑鐨勪骇鍝佹暟閲忋€佸ぇ灏忓拰閲嶉噺璁＄畻锛屽嵆姣忎釜 SKU 鐨勯厤閫佽垂鐢ㄣ€傚湪杩欑瘒鏂囩珷涓紝鎴戜滑灏嗛噸鐐瑰叧娉ㄤ簹椹€?FBA 閰嶉€佽垂鐨勬敹璐规爣鍑嗐€?/p>
棣栧厛锛岃鎴戜滑鏉ョ湅涓€涓嬩簹椹€?FBA 閰嶉€佽垂鐨勫熀鏈绠楀叕寮忥細
鎬婚厤閫佽垂 = 鍩虹璐圭敤 + 閲嶉噺涔樻暟 脳 鍟嗗搧閲嶉噺 + 浣撶Н涔樻暟 脳 鍟嗗搧浣撶Н
鍦ㄨ繖涓叕寮忎腑锛屽熀纭€璐圭敤鏄瘡涓?SKU 鐨勫浐瀹氳垂鐢紝涓庡晢鍝佺殑澶у皬鍜岄噸閲忔棤鍏炽€傞噸閲忎箻鏁板拰浣撶Н涔樻暟鏄牴鎹晢鍝佺殑澶у皬鍜岄噸閲忚绠楀嚭鏉ョ殑绯绘暟銆傛瘡涓?SKU 鐨勯厤閫佽垂鐢ㄧ敱杩欎笁涓洜绱犲叡鍚屽喅瀹氥€備笅闈㈡垜浠皢璇︾粏浠嬬粛姣忎竴涓洜绱犮€?/p>
1. 鍩虹璐圭敤
鍩虹璐圭敤鏄瘡涓?SKU 鐨勫浐瀹氳垂鐢紝涓庡晢鍝佺殑澶у皬鍜岄噸閲忔棤鍏炽€傚畠鍖呮嫭浜嗕簹椹€婂鐞嗚鍗曘€佹墦鍖呭拰閰嶉€佺瓑鎵€鏈夋湇鍔＄殑鍩烘湰鎴愭湰銆備簹椹€婄殑鍩虹璐圭敤鍒嗕负涓ょ锛氭爣鍑嗗昂瀵稿拰瓒呭ぇ灏哄銆傛爣鍑嗗昂瀵哥殑鍩虹璐圭敤姣旇緝浣庯紝閫傚悎浜庡ぇ澶氭暟鍟嗗搧銆傝€岃秴澶у昂瀵哥殑鍩虹璐圭敤鍒欐瘮杈冮珮锛岄€傚悎浜庡ぇ灏哄銆侀噸閲忚緝澶х殑鍟嗗搧銆傚叿浣撶殑璐圭敤瑙佷笅琛細
| | 鏍囧噯灏哄 | 瓒呭ぇ灏哄 |
| ——- | ——– | ——– |
| 灏忓彿| $2.50| $8.26|
| 涓彿| $3.31| $9.44|
| 澶у彿| $4.71| $75.78 |
| 鐗瑰ぇ鍙穦 $4.71| $137.32|
鍦ㄨ绠楁€婚厤閫佽垂鏃讹紝棣栧厛闇€瑕佹牴鎹晢鍝佺殑澶у皬鍜岄噸閲忕‘瀹氬熀纭€璐圭敤銆傚湪涓婅〃涓紝姣忕鍟嗗搧閮芥湁涓€涓熀纭€璐圭敤銆備緥濡傦紝濡傛灉浣犵殑鍟嗗搧鏄皬鍙锋爣鍑嗗昂瀵哥殑锛岄偅涔堜綘姣忎釜 SKU 鐨勫熀纭€璐圭敤鏄?$2.50銆?/p>
2. 閲嶉噺涔樻暟
閲嶉噺涔樻暟鏄牴鎹晢鍝佺殑閲嶉噺璁＄畻鍑烘潵鐨勭郴鏁帮紝瀹冨弽鏄犱簡閰嶉€佽垂涓庡晢鍝侀噸閲忎箣闂寸殑鍏崇郴銆傛瘡绉嶅晢鍝侀兘鏈変竴涓笉鍚岀殑閲嶉噺涔樻暟锛屽畠鏍规嵁鍟嗗搧鐨勫ぇ灏忓拰閲嶉噺鍒嗕负涓ょ被銆備竴绫绘槸灏忓瀷杞婚噺绾у晢鍝侊紝鍙︿竴绫绘槸澶у瀷閲嶉噺绾у晢鍝併€傚叿浣撶殑绯绘暟瑙佷笅琛細
| | 灏忓瀷杞婚噺绾?| 澶у瀷閲嶉噺绾?|
| ——- | ———- | ———- |
| 灏忓彿| $0.50| $0.92|
| 涓彿| $0.75| $1.04|
| 澶у彿| $0.92| $1.18|
| 鐗瑰ぇ鍙穦 $0.92| $1.38|
鍦ㄨ绠楁€婚厤閫佽垂鏃讹紝闇€瑕佹牴鎹晢鍝佺殑閲嶉噺閫夋嫨鐩稿簲鐨勯噸閲忎箻鏁般€備緥濡傦紝濡傛灉浣犵殑鍟嗗搧鏄皬鍙锋爣鍑嗗昂瀵哥殑锛岄噸閲忎负 1 纾咃紝閭ｄ箞浣犵殑閲嶉噺涔樻暟灏辨槸 $0.50銆?/p>
3. 浣撶Н涔樻暟
浣撶Н涔樻暟鏄牴鎹晢鍝佺殑浣撶Н璁＄畻鍑烘潵鐨勭郴鏁帮紝瀹冨弽鏄犱簡閰嶉€佽垂涓庡晢鍝佷綋绉箣闂寸殑鍏崇郴銆傛瘡绉嶅晢鍝侀兘鏈変竴涓笉鍚岀殑浣撶Н涔樻暟锛屽畠鏍规嵁鍟嗗搧鐨勫ぇ灏忓拰閲嶉噺鍒嗕负涓ょ被銆備竴绫绘槸灏忓瀷杞婚噺绾у晢鍝侊紝鍙︿竴绫绘槸澶у瀷閲嶉噺绾у晢鍝併€傚叿浣撶殑绯绘暟瑙佷笅琛細
| | 灏忓瀷杞婚噺绾?| 澶у瀷閲嶉噺绾?|
| ——- | ———- | ———- |
| 灏忓彿| $0.39| $0.48|
| 涓彿| $0.58| $0.76|
| 澶у彿| $0.78| $0.98|
| 鐗瑰ぇ鍙穦 $0.78| $1.12|
鍦ㄨ绠楁€婚厤閫佽垂鏃讹紝闇€瑕佹牴鎹晢鍝佺殑浣撶Н閫夋嫨鐩稿簲鐨勪綋绉箻鏁般€備緥濡傦紝濡傛灉浣犵殑鍟嗗搧鏄皬鍙锋爣鍑嗗昂瀵哥殑锛屼綋绉负 0.1 绔嬫柟鑻卞昂锛岄偅涔堜綘鐨勪綋绉箻鏁板氨鏄?$0.39銆?/p>
缁间笂鎵€杩帮紝鏍规嵁涓婅堪璁＄畻鍏紡鍜屾瘡涓洜绱犵殑鍏蜂綋鍊硷紝鎴戜滑鍙互璁＄畻鍑烘瘡涓?SKU 鐨勯厤閫佽垂鐢ㄣ€備緥濡傦紝濡傛灉浣犻攢鍞殑浜у搧鏄皬鍙锋爣鍑嗗昂瀵哥殑锛岄噸閲忎负 1 纾咃紝浣撶Н涓?0.1 绔嬫柟鑻卞昂锛岄偅涔堜綘鐨勯厤閫佽垂鐢ㄤ负锛?/p>
$2.50 + $0.50 脳 1 + $0.39 脳 0.1 = $2.89
杩欏氨鏄綘姣忎釜 SKU 鐨勯厤閫佽垂鐢ㄣ€?/p>
鍊煎緱娉ㄦ剰鐨勬槸锛屼笂杩伴厤閫佽垂鐢ㄥ彧鏄簹椹€?FBA 閰嶉€佽垂鐨勫熀鏈瀯鎴愩€傚湪瀹為檯浣跨敤 FBA 鏈嶅姟鏃讹紝浣犺繕闇€瑕佽€冭檻鍏朵粬鍥犵礌锛屾瘮濡傝繑鍒┿€佺壒娈婂鐞嗗拰閫€璐х瓑璐圭敤銆傛澶栵紝浜氶┈閫?FBA 閰嶉€佽垂闅忔椂閮芥湁鍙兘璋冩暣锛屽叿浣撶殑璐圭敤鏍囧噯闇€瑕佹牴鎹疄闄呮儏鍐佃繘琛屾煡璇€?/p>
鎬讳箣锛屼簡瑙ｄ簹椹€?FBA 閰嶉€佽垂鐨勬敹璐规爣鍑嗘槸闈炲父閲嶈鐨勩€傚彧鏈夋纭绠楀拰绠＄悊 FBA 鐨勬垚鏈紝鎵嶈兘瀹炵幇鏈€澶х殑鍒╂鼎鍜岄暱鏈熺殑鎴愬姛銆?/p>
